In 2011, the Stanley Brothers — the founders of CW Hemp — were hard at work creating a new strain of marijuana with high levels of CBD, and low THC.
Low THC wasn’t very popular at the time because the vast majority of farmers were focused on THC levels to make their products more psychoactive.
The Stanley Brothers called this new strain of cannabis Charlotte’s Web — in honor of a little girl suffering from Dravet’s syndrome, a serious form of epilepsy that significantly reduced her quality of life.
With the help of the cannabis strain developed by the Stanley Brothers, Charlotte’s seizures were reduced to nearly zero.
This event largely kicked off the CBD industry in the United States.
It may have been one of the first CBD companies in America but can Charlotte’s Web stay competitive in today’s CBD marketplace?
Mission / Charity5/5
Charlotte’s Web was originally started in honor of Charlotte Figi, a child suffering from a rare condition called Dravet Syndrome. The company hopes to provide trustworthy and dependable CBD products to make good health attainable for everyone.
Charlotte’s Web hemp is non-GMO and grown in Colorado, Oregon, and Kentucky. The company is very particular about the way its hemp is grown and processed — which is necessary to create top-notch CBD extracts.
Although not USDA-certified organic, Charlotte’s Web doesn’t use any synthetic pesticides, herbicides, or fungicides. Once Charlotte’s Web can obtain certified organic status, the company will get full points here.
Charlotte’s Web offers oils, tinctures, creams, balms, capsules, pet products, and more. Many of these products are available in multiple sizes, flavors, and potencies.
Overall, Charlotte’s Web has a pretty great product range but we’d like to see the company provide a few more options such as gummies, vape oils, and concentrates to make its products accessible to more customers.
Charlotte’s Web’s products mostly match what is currently available in the marketplace. With that said, it was one of the original innovators in this space — many others in the industry based their products around Charlotte’s Web’s initial success. With that being said, we’d like to see Charlotte’s Web continue to push innovation in the industry with unique products, extraction methods, or formulas.
Charlotte’s Web offers an in-depth batch system to track the third-party test results for every single bottle of product the company produces.
We had a browse through a dozen or so of these tests and found no indication of quality issues. Every batch we found was completely clear of heavy metals, pesticides, residual solvents, and microbial contamination.
Charlotte’s Web offers a 30-day money-back guarantee. There are phone numbers and an email address listed on the website, and the company encourages customers to reach out with any questions.
However, when we reached out to the customer service team, we received mainly copy and pasted answers. It was also extremely difficult to get any batch test results from the customer service team without actually making a purchase.
There’s definitely room for improvement in the customer service department.
It can be difficult to tell which CBD company is the right choice for you. There are so many options and each company has its own benefits and shortcomings — where do you even begin?
We’re here to clear up some of the confusion.
In this article, we’ll take a look at Charlotte’s Web — one of the very first CBD companies in America. Despite the growing competition, Charlotte’s Web has managed to stay competitive.
The company has an impressive list of unique CBD products, is focused on quality from farm to shelf, and goes out of its way to ensure its customers are happy.
Charlotte’s Web is definitely one of our preferred CBD suppliers today — read the review below to learn why we think it’s a strong contender for your money.
About the Company: Charlotte’s Web
Charlotte’s Web began as a result of the case of Charlotte Figi, a young girl who suffers from Dravet Syndrome (a rare and severe form of epilepsy).
After trying every medication available without success, out of desperation, her family turned to hemp.
The family contacted the Stanley Brothers (founders of Charlotte’s Web) to develop a hybrid strain of marijuana that produced a high CBD content with very low THC. This is now the standard practice for the industry and the very definition of hemp. But at the time this was unheard of — most marijuana breeders were focusing on the THC levels of the plant instead.
The results were incredible. Charlotte’s symptoms significantly reduced, and her quality of life dramatically improved.
This event kick-started the CBD industry in America. After Charlotte’s success, thousands of Americans began looking to CBD to treat a variety of conditions.
Since then, Charlotte’s Web has been featured in many prominent and reliable news publications including 60 Minutes, The Wall Street Journal, TIME, NBC, and more.
Charlotte’s Web states that its mission is to better the planet and its people through natural health supplements. The company claims to support women’s, children’s, and veteran’s charities but doesn’t list any in particular.
Where Does Charlotte’s Web Hemp Come from?
All of Charlotte’s Web is well known for the quality of its hemp and is one of the few CBD suppliers that actually owns its farms. Charlotte’s Web hemp is non-GMO, organic, and grown in Colorado, Kentucky, and Oregon — all regions that are renowned for their hemp growing climate. The farms use only natural pesticides, herbicides, and fungicides.
Charlotte’s Web provides highly detailed test results for all of its products. The company tests for the cannabinoid content, solvents, heavy metals, and pesticides. The company can also send you the batch test results for your particular product.
However, it’s important to note that these tests are conducted internally.
This cream is designed to be applied directly to the skin. It contains 750 mg of CBD as well as other beneficial ingredients, including vitamin b5, aloe, shea butter, and coconut oil. It comes in scented and unscented varieties.
CBD Potency (mg/mL)
Cost per mg CBD
60 mL (2 oz)
B) Hemp-Infused Balm
This balm is available in 0.5 oz and 1.5 oz sizes and designed to be applied to the body but not recommended for facial use. The balm contains 300 mg of CBD per oz.
The smaller size is $14.99, and the larger is $39.99.
Lastly, Charlotte’s Web offers a single pet oil with 16.5 mg of CBD per mL, stating that it helps relieve stress and pain in the hips and joints.
The pet oil is available in 30 mL or 100 mL sizes for $74.99 or $188.99 respectively.
Cost & Potency Breakdown of Charlotte’s Web Paws CBD Pet Oil
CBD Potency (mg/mL)
Cost per mg CBD
Paws CBD Pet Oil
Paws CBD Pet Oil
What Does Charlotte’s Web Do Well?
If you’re a seasoned and regular CBD user looking specifically for tinctures, Charlotte’s Web might be a good choice for you. However, if you’re looking for cheaper or innovative products, there are companies offering similar products for less and others that are pushing boundaries.
1. Veterans Discounts
If you’re a CBD veteran, Charlotte’s Web’s 100 mL tinctures work out to be a pretty good deal, especially when you purchase the high-CBD-content products. However, for those of you who are looking to try a new product or entirely new to the world of CBD, the smaller 30 mL bottles are expensive compared with competitors.
2. Innovators in the Space
Charlotte’s Web was a major reason public interest in CBD is what it is today. They were the breeders that created the original high-CBD strain that helped Charlotte Figi regain a lot of her quality of life — aptly named “Charlotte’s Web”.
it was from this story that scientists, media outlets, and the general public first started to become aware of the usefulness of CBD products to begin with. These guys were ahead of their time.
3. Large Range of Products
Charlotte’s Web has many of the products that you’d hope to see from a large CBD supplier. Additionally, many products are available in multiple, sizes, flavors, and potencies.
Ordering from multiple CBD suppliers can be a huge headache and shipping charges can add up.
Charlotte’s Web is an excellent choice if you’re looking for a one-stop-shop for all your CBD products — which makes your life easier and can help you have a more consistent experience with your CBD health supplements.
Safety & Third-Party Testing
In this blog post, Charlotte’s Web states that the hemp plants are tested every five days during harvest season.
They also offer a helpful batch system that allows customers to enter the batch numbers found on each bottle. This will allow them to download the third-party test specific to the product they’re holding in their hand. This is a great feature, and one of the most user-friendly ways of checking the quality and potency of the product they purchased.
One thing that Charlotte’s Web does very well is customer service, offering a very informative blog regarding news and developments in the world of CBD. There’s also a 30-day money-back guarantee for customers who are not satisfied with their products.
The Verdict: A Classic Choice For CBD Products
Charlotte’s Web is generally more expensive for similar products when compared with competitors, except for the high-potency oils.
These products work as they’re intended but unless you’re purchasing in bulk or one of their more expensive high CBD, 100 mL bottles, you may be spending nearly double the normal price for similar products.